Visual Identity Within the Triad

ACSM designed the historic brand for Aberdeen to create a strong identity for the quaint, yet quietly less-known town, located at the shopping crossroads adjacent to Pinehurst and Southern Pines, North Carolina. The final brand design incorporated three main themes that the Town Council and residents felt truly represent Aberdeen: 

1. A strong Scottish heritage of the first settlers that made the Sandhills region prosperous.
2. The Aberdeen & Rockfish Railway that further enabled the success of the region. 
3. The importance of connecting the main shopping district to the town itself. 

After completion of the brand, ACSM designed, fabricated and installed the wayfinding system which included gateway monuments, wayfinding and facility signage.  Break-away systems on gateway signage was necessary for right of way placement, so ACSM designed and built a proprietary system to comply with MUTCD standards.

 

 
 Gateway monument design with proprietary MUTCD compliant break-away bolt system.

Gateway monument design with proprietary MUTCD compliant break-away bolt system.

 
 Custom finial design to represent the Sandhills Triad.

Custom finial design to represent the Sandhills Triad.

 Custom Parks & Rec signage to complement town's sign program.

Custom Parks & Rec signage to complement town's sign program.

 

Showcasing Technology in a Southern Town

 

ACSM was commissioned to design new gateway banners for the City of Lexington, NC. The main goal of the design was to inform citizens and visitors that city-wide wifi nis available throughout
the “Uptown” area of the city.

The challenging aspect in this design was to incorporate Lexington’s new city brand, the Uptown Lexington logo, and the recognizable “wifi” iconography, all while adhering to specific brand colors.

Because of the success and satisfaction with the creative designs and attentive service, ACSM was chosen to design, fabricate and install the City’s Master Sign Plan. 

 

 
 
 Unique peel-back sign element represents the barbecue heritage.

Unique peel-back sign element represents the barbecue heritage.

 Environmental signage design creatively designates wifi perimeter area.

Environmental signage design creatively designates wifi perimeter area.

 
 
 Replication of the original barbecue signage combined with digital technology educates visitors of the history of Lexington.

Replication of the original barbecue signage combined with digital technology educates visitors of the history of Lexington.

 
 

Elements to Celebrate Music Heritage

Home to the Don Gibson Theatre and the world-famous Earl Scruggs Center, visitors from as far away
as Japan travel to the quaint City of Shelby, North Carolina to experience the life and history of the
prominent Shelby son that gave the banjo instrument an international voice.

A strong commitment from the city, citizens and business leaders prompted the desire to implement
a city-wide wayfinding system to guide the influx of visitors into Shelby. Though the city did not
have a “brand,” to incorporate into the sign design, the city still wished to move forward with the
anticipated revitalization project.


ACSM met with the committee to design impactful signs that would still reflect the city’s past,
present and future without including a specific brand image. Four unique and artistically interpretive
finial designs that exemplify the best of Shelby were custom designed and fabricated along with
distinctive design variations in the trailblazing and wayfinding signage.


The entire process (from design to fabrication) which began in March 2014, put the project on a
fast track schedule that easily cleared NCDOT/ MUTCD compliance regulations. ACSM designed,
fabricated and installed Phase I, which consisted of 53 signs, in 13 months.

 
 
 Unveiling of New Wayfinding Signs.

Unveiling of New Wayfinding Signs.

 
 
 Proposed Gateway Signage for Shelby.

Proposed Gateway Signage for Shelby.